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Take time out to train your dog with Benefit

Our aim is for you to have a well behaved canine
companion and to encourage responsible dog ownership

COVID-19 Update

Benefit Dog Training was established in the year 2000. Our instructors (click here) have experience of training and working with various breeds of dogs over many years, having in-depth knowledge of puppy training, obedience competition, pet handling, behavioural problems, sheepdog work, rally & canine movement to music. Times & dates of classes can be found on our Application Form (click here to view) We use modern, kind, reward based methods. Training sessions are at our Stafford venue & we run six-week courses, with each class lasting for one hour. Benefit Dog Training has Young Kennel Club Status. We have Listed Status approval for the Kennel Club Good Citizen Dog Scheme from Puppy through to Gold. We pride ourselves on providing a happy, safe and friendly environment to train your dog. We run our classes with excellent instructor / pupil ratios which help deliver the best possible results

Benefit is run by Chris and Dave Deakin who are both Kennel Club Accredited Instructors (KCAI - CD) with Chris and Dave having an advanced qualification for the Kennel Club Good Citizen Dog Scheme. Six of the instructors at Benefit are Kennel Club Approved Examiners from Bronze to Gold level. All Kennel Club assessments at Benefit are carried out by Approved Examiners.

  • for all your training needs, including specialised puppy training
  • 1-2-1 training will no longer be available as home visits. We will still offer extra 1-2-1
  • Who's who at Benefit Dogs, meet the team of instructors and helpers right here
  • Rally involves you and your dog working as a team.
  • Got a question or want to complete an online poll, then see the FAQ's/Polls
  • Recommendations and guidance for being Safe around dogs
  • Looking for a course?, dates and prices, then see the Application Form Complete and send in
  • Everything you need to know to find us Contact Information: Address: Benefit Dog Training 1 Brook
  • Looking for that perfect pressie? then why not try one of our Gift Vouchers, they are


ProgressionBenefit Dog Training

All dogs need to be trained & will be happier & more content as a result. Training is on-going throughout a dog’s life; this is how Benefit Dog Training can help you:

PUPPY - Puppies between the age of 10/12 weeks & 6 months of age. This will include the Kennel Club Puppy Foundation as part of the training.

LEVEL 1 - Dogs who have passed puppy or are beginner dogs for formal training. The awards are Benefit Basic Skills, Benefit Advanced Basic Skills, working towards KCGCDS Bronze award.

LEVEL 2 - Dogs who have passed Level 1 (KCGCDS Bronze level). The award is KCGCDS Silver.

LEVEL 3 - Dogs who have passed Level 2 (KCGCDS Silver level). The award is KCGCDS Gold.

Please note, the abbreviations KCGCDS = Kennel Club Good Citizen Dog Scheme, BIPDT = British Institute Professional Dog Trainers



Benefit Puppy Skool  #benefitpuppyskool

We offer specialised puppy training for dogs aged between 10 weeks and 6 months. Those puppies aged between 10-12 weeks must have Vets recommendation to start socialisation at this early age to make sure their vaccinations are up to date. Handlers and puppies work towards the Kennel Club Good Citizen Puppy Foundation (please note that the Kennel Club recognise dogs up to 12 months old for this award). For details of the Kennel Club Puppy Foundation course use this link and click on Puppy Foundation.

The emphasis of our puppy training is on early socialisation, handling, play and basic obedience exercises - all of this is done using totally kind, reward based techniques with the accent very much on having fun. At Benefit we will guide you through the various stages of your puppy’s development including health, behaviour and training. Always remember, that a well behaved adult dog HAS BEEN TRAINED to be that way and it can sometimes take an enormous amount of patience and repetition to achieve this! Just like children, puppies need to learn to become confident, well-adjusted adults. As part of their upbringing pups should be introduced to a variety of positive experiences to enable them to get along with other dogs, children, adults and to accept the many strange sights and sounds that we take for granted as being part of everyday life. This is what we call “socialisation”. Benefit Puppy class helps you to train your puppy, making you aware of responsible dog ownership & giving your puppy a good start in life.
Britain’s number one Puppy Care book is by Gwen Bailey. Gwen lectures at national and international conferences, runs training courses for staff at animal charities around the world and has written many books & education leaflets. Her book, "The Perfect Puppy" is for puppy owners, or would-be owners, who want to know how to bring their puppy up to be a happy, well-behaved and friendly adult dog. Purchase her book on-line The Perfect Puppy: Britain's Number One Puppy Care Book through Amazon on-line or through good book sellers. A great start to help you understand your puppy.


Basic Skills

Basic Skills and Basic Skills Advanced are Benefit awards which prepare handlers and dogs to progress onto the Kennel Club Good Citizen Dog Scheme. The aims of the Basic Skills awards are to provide the handler with skills and knowledge in training their canine companion. Emphasis is placed on the ability of the handler to control, care for and know their responsibilities as a dog owner.



Kennel Club Good Citizen Dog Scheme (KCGCDS)

In November 2001, Benefit was awarded "Listed Status" by the Kennel Club to run the Good Citizen Dog Scheme. This is a nationally recognised scheme offering four levels of awards Puppy Foundation Bronze, Silver and Gold. Each level involves a gradual development in the understanding and behaviour of our dogs. The scheme is aimed specifically at pet dogs be they cross breed, pedigree, young or old, and aims to promote well behaved dogs with responsible owners producing socially acceptable dogs and to teach owners how to train their dogs. The scheme is non-competitive and on successful completion of each of the assessments, participants will be awarded a Kennel Club certificate to mark their achievement. This is the largest dog training scheme in the UK enhancing our relationship with our pets and making the community aware of the benefits associated with dog ownership. Just like humans, dogs need to be educated so that they can live in harmony with society.

There are four levels of achievement as follows:-

  • Puppy Foundation – For puppies, whereby basic training skills and socialisation will start to introduce them to life’s daily routine.
  • The Bronze Level – For dogs that are relatively new to dog training.
  • The Silver Level – For dogs that have their bronze level and have graduated to a higher learning curve.
  • The Gold Level – this is the highest level of Good Citizenship and will show you a well behaved and trained domestic pet.
    You will need to have passed your Bronze & Silver awards prior to doing this level.
  • For further information about the awards follow this link and click on the appropriate award.

Some dogs are bit suitable for class situations, for example dog to dog aggression, dog to human aggression, excessive barking or a nervous disposition.


Gift Certificate

Thinking about a gift for a family member or friend & their dog? How about a Benefit gift voucher for one of our courses? Call 01785 780096 for further details or email us on This email address is being protected from spambots. You need JavaScript enabled to view it. Vouchers can be for the amount you wish to pay.


Hound Tog - Canine Portraits - by Alys Griffiths Photography
Blue Cross for Pets - Animal Charity
Kennel Club Accreditation Scheme for Instructors in Dog Training and Canine Behaviour (KCAI)
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